Brand Development

Branding is not a supplement to marketing and advertising it is the foundation. The process of strategically positioning and promoting a product, person, service or company to become better defined among targeted audiences. Success requires a compelling and relevant brand platform. Marketing Solutions develops brand strategies that distinguish our clients and advance them to a leadership position in their market space.

Branding is not a supplement to marketing and advertising…it is the foundation. It’s the process of strategically positioning and promoting a product, person, service or company to become better defined, distinct and “top-of-mind” among targeted audiences. Success requires a compelling and relevant brand platform.

Marketing Solutions develops brand strategies that distinguish our clients and advance them to a leadership position in their market space.

  • Corporate Identity
    Vision, naming, logos, taglines, stationary package, specialty merchandise, wearables and signage
  • Brand Architecture
    Establish the organizational structure in which the brands within a portfolio are coordinated
  • Positioning
    Develop and frame a unique value proposition (and brand personality) valued by target audiences
  • Brand Image Studies
    Determine level of consumer brand equity and awareness to drive future brand development initiatives
  • Programs & Management
    Manage internal brand standards and external brand communications, life cycle and customer experience

Brand Identity

Brand Identity is a huge part of your company. A successful brand identity is one which transcends the simple representation of your business and turns your company image into one that can be easily recognized with personal associations. It is what consumers remember & the first thing that comes to mind when they picture your brand. A successful brand identity work as catalyst for your company, its helping customers to discover exactly what they have been missing and also inviting them to become a part of something both beautiful and valid. In our visual culture, a successful brand identity is increasingly vital to the success of your business.